Privacy Policy

1. Introduction
Playful Tours (“the Company”) values your personal data privacy and security. We protect your information in accordance with applicable laws and international standards. By using our website, app, or services, you acknowledge and agree to this Privacy Policy.

2. Data Collection
We may collect your information in the following situations: registration or login, tour or guide booking, customer service form submission, or when contacting us via LINE, WhatsApp, or Email. The collected information may include: name, phone number, email address, contact address, passport or ID (when required for travel), travel preferences, payment information (excluding full credit card details), and website usage or browsing behavior.

3. Purpose of Data Use
The collected information will be used for: tour bookings and service fulfillment, identity verification and communication, payment and refund processing, customer service and after-sales support, system security and user experience optimization, and—upon your consent—marketing or promotional messages.

4. Data Sharing and Disclosure
We do not disclose your personal data except under the following circumstances: with your prior consent; when required by law or court order; when necessary to complete travel services (e.g., sharing contact information with guides or local partners); or to prevent fraud and protect the Company’s legal rights.

5. Cookies and Tracking Technologies
To enhance your browsing experience, we may use cookies and third-party analytics tools (e.g., Google Analytics). You may disable cookies in your browser settings, but some features may not function properly. We do not collect sensitive personal information through cookies.

6. Data Protection Measures
We use SSL encryption to secure data transmission, implement access control and security protection, allow only authorized personnel to access necessary data, and regularly review and update our security policies.

7. User Rights
You have the right to: access, review, or obtain a copy of your personal data; request correction or deletion of your data; withdraw consent for marketing; and request to stop the collection, processing, or use of your data. To exercise these rights, please contact us via our support email.

8. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes for which it was collected. When the purpose no longer exists or the retention period expires, we will securely delete or anonymize your data in accordance with applicable laws.

9. Third-Party Services and Links
Our website may contain links to external services (such as LINE, WhatsApp, or third-party payment providers). These services are not governed by this Privacy Policy. We encourage you to review their respective privacy policies.

10. Policy Changes
We reserve the right to modify this Privacy Policy at any time. Any updates will be announced on our website and will take effect immediately. We recommend reviewing the latest version regularly.

11. Contact Us
If you have any questions regarding this Privacy Policy, please contact us. We will respond as soon as possible: